Pharmaceutical Pricing Strategies

http://faculty.fuqua.duke.edu/~willm/Classes/Pharma2005/Materials/03_Pricing/Readings/OnLine/Rx-price-Reuters.pdf

228 pages

p.146 有包括歐美日

p.111 Reference price in Europ

p. 169 ~172定價策略

p.182 上市順序

p.197 Aricept (donepezil)

p.208, 209 Statin